The
same Division, with a view to provide a platform
for new artists, started ‘Cultural Programmes’
in 1998. New and inexperienced artists get the
auditorium of ‘Bharat’ free-of-charge
once a month. Artists perform their fine arts,
such as singing, instrumental music, acting etc.
The artists have to perform before an audience.
The programme is free-of-cost, even for the audience.
Several up-coming artists have performed in such
programmes and have experienced the thrill of
performing before audience for the first time.
This novel concept is thought of and implemented
by Suresh Jog. demanded
Swasta Natak Yojana
Economical Play Scheme
People of Maharashtra are theater-maniacs. It
is rightly said. theatergoers are sure to outnumber
Marathi film-goers. Marathi man loves the theater.
It is a fact that rates of theater tickets have
always been slightly out of the reach of the common
man. Regular theatergoers are also conscious of
the rising ticket prices, let alone the common
man who visits the theater once in a blue moon.
This was one aspect of the problem. Another aspect
was to fetch audience to the plays produced by
amteur actors of the Institution.
Considering the two sides of the problem, the
Institution-Bharat started a scheme after it had
constructed an auditorium of its own, in 1970.
The scheme was Economical Play Scheme (Swasta
Natak Yojana), which planned to show four good
plays to the members every year, charging very
reasonable amount. Two entry-passes are given
for this moderate amount and special concession
is offered to the subscribers for all other activities
and programmes of the Institution. Hence, the
scheme was very audience-friendly. The scheme
helped the Institution to produce its own plays,
which were watched by a guaranteed audience. As
the audience demanded anticipated plays produced
by other groups and companies were also included
in the scheme. The speciality of the scheme is
one musical play that ‘Bharat’ produces
every year. After 1970, this idea forwarded by
Anant Kanho clicked very well and the Institution
presented several first performances of its new
productions in this scheme. Many new artists,
actors and performers especially perform in this
scheme to get a guess of how their new production
will do at the box-office. The audience of the
scheme is always eager to welcome musical plays
and willing to give a pat of appreciation of the
back of the young ones. We are fortunate to have
many members of the scheme who have been members
for years together. As compared to the professional
theater, this scheme really brings plays to the
audience’s doorstep at a very reasonable
price and; hence, has become very popular.
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